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Pricing · UAE

Flat per organisation. Not per user.

Three tiers that set the seats, contacts and allowances. Growth gives 15 people scoring, campaigns, the inbox and AI for about AED 37 a seat. AI calls and replies are on Growth and Scale, with a monthly allowance and then metered from a prepaid wallet. Before VAT 5%, nothing locked behind a call with sales.

A tier is one price for the whole organisation Seats5 · 15 · 40 Contacts5,000 · 25,000 · 100,000 WhatsApp numbers1 · 2 · 5 Emails / month5,000 · 25,000 · 100,000 AI replies / month— · 3,000 · 6,000 AI call minutes— · 50 · 150

Starter

One record, scored leads, a human-run inbox. No AI.

AED 199 / month
AED 1,990 a year · before VAT 5%
  • 5 seats · 5,000 contacts
  • Inbox, human replies · 1 WhatsApp number
  • Basic lead scoring · 1 pipeline · 20 custom fields
  • Web forms, lead ads, consent ledger
  • 5 workflows · 2,000 runs · 5,000 emails a month
No AI · standard dashboards · extra seat AED 25
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Recommended

Growth

The plan that answers the phone and runs the campaigns.

AED 549 / month
AED 5,490 a year · before VAT 5%
  • 15 seats · 25,000 contacts
  • AI calls, AI replies and the assistant
  • Campaigns with approval gate · own sending domain
  • Full lead scoring · multiple pipelines · 100 fields
  • 25 workflows · 20,000 runs · 25,000 emails a month
3,000 AI replies · 50 AI call minutes · 2 numbers · about AED 37 a seat
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Scale

Several branches, a sales team with targets.

AED 1,199 / month
AED 11,990 a year · before VAT 5%
  • 40 seats · 100,000 contacts
  • Everything in Growth
  • Forecasting, targets, territories, field permissions
  • Unlimited pipelines and fields · leaderboard
  • Unlimited workflows · 100,000 runs · 100,000 emails a month
6,000 AI replies · 150 AI call minutes · 5 numbers
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More than 100 seats or 100,000 contacts?
A custom annual contract, agreed on the demo.
Ask for a quote
Side by side

What each tier includes.

A month, before VAT 5%. Price card for the UAE, 15 October 2026.

StarterGrowthScale
MonthlyAED 199AED 549AED 1,199
AnnualAED 1,990AED 5,490AED 11,990
Seats51540
Contacts5,00025,000100,000
Pipelines / custom fields1 / 20Multiple / 100Unlimited
Inbox · WhatsApp + emailHuman replies · 1 number2 numbers5 numbers
Web forms, lead ads, consent, DPDP✓✓✓
Lead scoring + lead packBasic rulesFullFull
Campaigns, approval gate, unsubscribe—✓✓
Own sending domain—✓✓
Workflows · rules / runs a month5 / 2,00025 / 20,000Unlimited / 100,000
Forecasting, targets, territories, field permissions——✓
DashboardsStandardCustomCustom + leaderboard
Emails / month5,00025,000100,000
AI · calls, replies, assistant—✓✓
AI replies / month—3,0006,000
AI call minutes / month—50150
Tools for voice and chat assistants✓✓✓

Annual is pay 10 months, use 12. Allowances reset monthly. Message templates in Arabic and English on every tier.

Usage, after the allowance

AI and WhatsApp templates, from a prepaid wallet.

AI is charged per reply and per minute. WhatsApp templates are charged only when your business messages first; a customer's message, and your replies within 24 hours of it, cost nothing. VAT is added at top-up.

ItemRateNotes
AI reply · WhatsApp or webAED 0.05One message sent by the AI
AI call minute · GrowthAED 2Real seconds; unbilled seconds carry forward
AI call minute · ScaleAED 2Real seconds; unbilled seconds carry forward
Phone number for AI callsconfirmed on the demoPer number
WhatsApp marketing templateAED 0.25When you message first
WhatsApp utility templateAED 0.08Reminders, updates, receipts
WhatsApp one-time codeAED 0.08Per code
Customer message, or your reply within 24 hFreeNo template needed in an open chat

After 24 hours without a customer message, the next message must be a paid template.

Add-ons

Grow without jumping a tier.

Monthly, with the subscription.

AED 25extra seat, a month
AED 49extra 10,000 contacts, a month
AED 49extra WhatsApp number, a month
AED 29extra 20,000 workflow runs, a month
AED 15extra 10,000 emails, a month
AED 50pack of 1,000 AI replies
Estimate my monthly cost

Move the sliders.

List prices and your own numbers. Subscription and add-ons on the invoice; AI and templates from the wallet.

Your organisation

Seats, contacts, numbers and emails beyond the tier are add-ons at the rates above. AI and templates beyond the allowance come from the wallet.

Good to know

So there are no surprises on the first invoice.

The wallet

One prepaid balance per organisation for AI replies, AI call minutes and WhatsApp templates beyond the allowance. Allowance first, then the wallet. VAT is added when you top up.

Starter has no AI

The inbox on Starter is answered by people. AI calls, AI replies and the assistant start on Growth, with 3,000 replies and 50 call minutes a month included.

WhatsApp conversation fees

Templates your business sends first are charged at the rates above. A customer's message, and your replies within 24 hours of it, cost nothing.

Telephony

A phone number for AI calls is confirmed on the demo. Call minutes are billed on real seconds, and unbilled seconds carry forward.

Pricing questions

Straight answers.

Is it priced per user?
No. One flat price per organisation: Starter AED 199, Growth AED 549, Scale AED 1,199 a month. Each tier includes a number of seats (5, 15, 40); extra seats are AED 25 a month each. Above 100 seats we agree a custom annual contract.
How is AI charged?
Growth includes 3,000 AI replies and 50 AI call minutes a month; Scale 6,000 and 150. Beyond that, AED 0.05 per AI reply, AED 2 per minute on Growth and AED 2 on Scale, from the wallet. A pack of 1,000 extra replies is AED 50. There are no AI credits to buy or lose.
What counts as an AI reply?
One message the AI sends, on WhatsApp or web chat. The look-ups it does to write that message are not charged separately.
What do WhatsApp templates cost?
Marketing templates AED 0.25, utility templates AED 0.08 and one-time codes AED 0.08 each, only when your business messages first. A customer's message and your replies within 24 hours are free. After 24 hours of silence, the next message must be a template.
How does annual billing work?
Pay for 10 months, use 12. Growth is AED 5,490 a year instead of twelve payments of AED 549; Starter AED 1,990, Scale AED 11,990.
Can we add contacts or numbers without moving up?
Yes. Extra 10,000 contacts AED 49, extra WhatsApp number AED 49, extra 20,000 workflow runs AED 29, extra 10,000 emails AED 15, all a month. Above 100,000 contacts, a custom annual contract.
Are prices shown with or without tax?
Before tax. VAT 5% is added where it applies, on the subscription and when you top up the wallet.
Can we cancel?
Monthly billing, no long lock-in. Annual billing is paid up front for 10 months and runs 12. Your contacts, leads and deals are yours to export at any time.
Book a demo

Let's run your leads through SK CRM.

Thirty minutes, no slides. Send us an export of your leads and pipeline in any format. We load them before the call, then score a lead, answer a chat, approve a campaign and watch an automation file the follow-up, with you.

  • Your leads in your stages, graded A, B or C
  • A WhatsApp thread answered, handed to the AI, taken back
  • A campaign stopped at the consent gate and the quiet hours
  • An automation that assigns, tasks and sequences on its own
Today · a sheetMrs Haddad · called? · maybeOmar K. · "follow up" · who?62 rows · 9 duplicates · no stageswho is hot? nobody knows On the call · leads, scoredAMrs Haddad · 82 · qualified · NoorBOmar K. · 51 · contacted · task due53 leads · 9 merged · every one owned fictional leads · demo data

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Three fields, then pick a time. Gulf Standard Time.

Your details stay in the UAE

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