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Softknack · AI-native business software

Your entire business. One intelligent suite.

Run your business on one connected platform. Start with SK Fleet, SK Salon, SK Works, SK Drive or SK CRM today, with more industry solutions joining the suite over time. Engineered in Chennai. Live in the UAE, India and the USA.

5 products live in 3 countries30+ apps on one platform1 login, data spine and design language
Softknack · Tue 7 Oct Live · UAE, India & USA FleetBillingNotifyCRMVoiceChatCalendarTicketsInventoryPeople One booking, four appsEverything below happened in 64 seconds, automatically. Fleet → Billing → Notifications → CRM FleetBK-20481 dispatchedRafiq M. · clean fit06:12BillingINV-7731 issuedAED 195.00 · paid by card06:12NotifyReceipt deliveredWhatsApp · +971 50 ··· ··· 6706:13CRMAl Noor Trading LLC213th trip · on account06:13 AI drafted it · engines decided and wrote every record Review suggestion Falcon Chauffeurs Your receiptBK-20481 · 06:40DXB T3 → Downtown AED 195.00paid by cardThank you ✓ Download tax invoice delivered 06:13 One identity · one source of truth · one design language
Live today

Five products you can run your business on now.

Start with one. Everything else in the suite joins it on the same login, the same records and the same design language.

Live · UAE, India & USA

SK Fleet

Connected transport operations

Dispatch, a driver app that is the tracker, a branded rider app, partner bookings in and out, cash custody and tax invoicing. Chauffeur, airport, airline crew, staff routes, trucking and courier fleets.

Live · UAE, India & USA

SK Salon

Salon operations and AI reception

A day sheet that cannot double-book, an AI receptionist on your phone line, checkout with the tax invoice, memberships, packages and stock. Hair, spa, barbershops, nails, bridal studios and chains.

Live · UAE, India & USA

SK Works

Projects and orders, paid in stages

One job card with the work on one track and the money on the other, append-only payment and cost ledgers, profit and margin per job, and a progress link your customer opens without a login. Interior studios, fit-out, photographers, events, services, fabrication.

Live · UAE, India & USA

SK Drive

Team file storage

Org, team and personal spaces, sharing by role with instant revoke, links with passwords and expiry, file requests clients fill without an account, versions and trash. Storage pooled across the team, every file scanned before it is served.

Live · UAE, India & USA

SK CRM

Contacts, leads, deals and a live inbox

One record per customer, leads scored A, B or C and moved through your stages, deals and weighted forecasts, WhatsApp and email in one inbox with AI hand-off, campaigns that respect consent and quiet hours, automations that file the follow-up.

The rest of the suite

30+ applications on one platform, each marked honestly as coming soon until it is live.

See the full suite
SK Voice · soonSK Chat · soonBilling · soonCompany Cash · soonInventory · soonCatalog · soonCalendar · soonQueue · soonTickets · soonPeople · soonHire · soonSign · soonForms · soonNotifications · soonHospitality · soonStays · soonEvents & Market · soonFranchise Console · soonand more
Why one suite

One suite, not a pile of apps.

One identity

Your team signs in once. Roles and permissions follow them across every app.

One source of truth

A customer, an invoice or a vehicle exists in exactly one place. Every app references it; nothing is copied, nothing drifts.

One design language

Learn one Softknack app and you know them all. Same patterns, same shortcuts, same calm interface.

Most businesses stitch 8 to 15 tools together and spend their weekends reconciling them. Softknack was designed as one system from the first line of code.

AI proposes. Your rules decide.

AI that works for your business, not around it.

Every Softknack product has AI built in: it answers calls, replies on WhatsApp, reads intent, fills forms, flags risks and drafts the next step. But AI never moves your money or changes your records on its own. Those decisions run through deterministic engines with full audit trails. The speed of AI, the reliability of accounting software.

SK Voice Coming soonTurns missed calls into booked appointments, around the clock.
SK Chat Coming soonOne inbox for web, WhatsApp and Instagram, with an AI agent that knows when to hand over to a human.
SK Fleet LiveAI reads partner feeds and emailed CSV bookings, drafts the booking and ranks the chauffeurs; the dispatch engine refuses clashes and locks the fare, never the other way round. See it
SK Salon LiveAn AI receptionist that answers after hours and books straight into the day sheet, with consent stated and every outcome logged. See it
SK Works LiveSuki answers the business line: finds the caller, reads the balance from the ledger, records a payment they report. Every action logged with Suki as the actor; nothing reversed by voice. See it
SK Drive LiveOn Pro, the Softknack voice and chat assistants find, share and fetch files with the same permissions as the person asking. Twenty-six tools, every one scoped to that person's role. See it
SK CRM LiveModels propose edits into a queue; a person approves or rejects. The inbox assistant answers chats within a daily budget the owner sets, and can be taken over in one click. See it
Suite-wideEvery AI suggestion is visible, reviewable and reversible.
AI understands "Need a car 6am DXB"intent · airport pickuplanguage · Englishsentiment · urgent Reads · drafts · flagsnever writes records Suggestion Book BK-20481DXB T3 → Downtown06:40 · Exec sedanAED 195.00 fixed Approve · optional Engine decides Rules · ledger · auditclash check ✓fare locked ✓record written · 06:12:04 Deterministicreversible · traceable AI proposes · engines decide
Industry solutions

Deep where it matters.

The suite gives every business its foundation. Our industry solutions add the workflows only your industry has.

Arrivals · Terminal 3BK-20481assigned ✓

Mobility, Routes & Logistics

SK Fleet
Live · UAE, India & USA

Chauffeur and limousine operators first, then staff and school routes, trucking and courier fleets on the same platform. Dispatch, live tracking, a driver app that doubles as the tracker, and a branded booking app for riders.

  • Dispatch board with clash rules and ranked candidates
  • Driver app: tracking, geofenced arrival, cash custody, proof of delivery
  • Routes billed per stop, trucking and courier per delivery
  • Branded rider app, fixed airport fares, tax invoices
See SK Fleet
Room 1204checked inhousekeeping 14:00WhatsApplate arrival?

Hospitality

Hotels and serviced apartments
Coming soon

Reservations, guest messaging and billing for hotels that want one system from booking to checkout, with housekeeping and maintenance as tickets.

  • Reservations and room allocation
  • Guest messaging on WhatsApp before, during and after the stay
  • Folio billing with tax invoices
  • Housekeeping and maintenance tickets
Thu · day sheetMeeraAnjaliRosa21:04 · answeredBooked Thu18:00 ✓Gold · 6/10

Salons & Wellness

SK Salon
Live · UAE, India & USA

Hair salons, spas, barbershops, nail and lash studios, bridal studios and multi-outlet brands. A day sheet that cannot double-book, an AI receptionist for after hours and overflow, checkout with the tax invoice, memberships and stock.

  • Day sheet with chairs, rooms and buffers as resources
  • AI receptionist that books in your book, after hours and overflow
  • Memberships and packages redeemable at any outlet
  • Head office for chains and franchises
See SK Salon
Job card · kitchenthe work · 50% donethe money · 2 of 3margin 35% · greenprogress50%dueno login

Projects, Orders & Studios

SK Works
Live · UAE, India & USA

Interior studios, fit-out contractors, photographers, event production, professional services and custom fabricators. One job card with the work on one track and the money on the other, ledgers you can only add to, and margin per job.

  • Steps with shares; progress is the sum of what is finished
  • Append-only payments and costs; reversals, not edits
  • Profit and margin per job against your own thresholds
  • A progress link for every customer, never your costs
See SK Works
Dr Rahman · 10:30booked by voicefollow-up in 14 daysWhatsApp remindertomorrow 09:00 · confirmed

Clinics

Clinics and practices
Coming soon

Appointment booking by voice and chat, reminders that cut no-shows, and follow-ups that bring patients back for the next visit.

  • Appointments by voice, chat and web
  • Reminders and confirmations on WhatsApp
  • Patient follow-up schedules
  • Billing and receipts
Admit oneNight Market · SatGate B · vendor 14Check-insscan · 1,204 invendors paid · 38

Events & Markets

Events, markets and venues
Coming soon

Ticketing, vendor management and check-ins for one-day markets and recurring events, with payouts to vendors handled in the same system.

  • Ticketing and gate check-in
  • Vendor stalls, fees and payouts
  • Live attendance counts
  • Post-event reporting
Guest · Al Marriself check-in · 15:00door code sentTurnovercleaning 11:00 → 14:00

Stays

Holiday homes and short lets
Coming soon

Property operations and guest journeys for short-let operators: self check-in, turnovers, guest messaging and owner statements.

  • Self check-in and door codes
  • Cleaning and turnover scheduling
  • Guest messaging and reviews
  • Owner statements and payouts
One console · 3 outlets

Franchises

Multi-outlet brands
Coming soon

One console across every outlet. Consistent pricing, central reporting and local operations for brands that run many locations.

  • Central catalogue and pricing
  • Per-outlet operations and staff
  • Consolidated reporting
  • Royalties and inter-company billing
ProjectsSpring campaignWebsite refreshDonor driveretainers · hours · invoicesDonorsAED 48,200this quarterreceipts sent ✓

Agencies & Non-profits

Agencies, studios and charities
Coming soon

Projects, clients, donors and reporting. Retainers and hours for agencies; campaigns, gifts and receipts for non-profits.

  • Projects, retainers and hours
  • Client and donor records
  • Invoices, receipts and statements
  • Campaign and impact reporting
Live in the UAE, India and the USA · SK Fleet

Built for operators who move people.

SK Fleet runs chauffeur and limousine operations across Dubai, Abu Dhabi and Sharjah: a dispatch console, a driver app that doubles as the vehicle tracker, and a white-labelled booking app for riders. The same platform runs staff and school routes, trucking and courier fleets, priced per trip, stop or delivery. Hosted in Dubai and India, live in the UAE, India and the USA.

See SK Fleet
Three connected appsHosted in Dubai and IndiaChauffeur · routes · trucking · courierPartner API for operator-to-operator jobs
Dispatch board, chauffeur app and rider app showing the same airport pickup in Dubai DXB · Terminal 3 · Arrivals Geofence · 150 m Downtown Dispatch board · Tue 7 Oct · 06:00–14:00 LIVE · 42 cars 06:0007:0008:0009:00 Exec sedanA 12345 · Rafiq M. BK-20466 BK-20481DXB T3 → Downtown Exec sedanB 77821 · Hamza K. BK-20470 First-class vanC 40119 · Noor S. BK-20452 · 6 pax Luxury SUVD 91002 · Tariq A. 12 min gap Exec sedanE 20388 · Omar F. BK-20477 Candidates 1 · Rafiq M.2.1 km · clean fit 2 · Hamza K.4.8 km · 2 jobs 3 · Omar F.6.3 km · 3 jobs 4 · Tariq A.9.3 km · soft clash — · Noor S.hard clash 06:414G · 98% At pickup BK-20481 · DXB T3 → Downtown Waiting · free until 06:55 04:18 Passenger on board Slide to confirm 06:41 F Falcon Chauffeurs 3 min away Rafiq is on the way Exec sedan · A 12345 · ★ 4.9 Fare heldAED 195.00 fixed fare Share trip
entrance managed by SK Salon retail Meeradeveloping · 30 Kavya · in chair ✓ AnjaliCut · in service RosaKeratin · buffer 20 Sanafree · 18:00 by voice LIVE · 17:02 7 of 8 chairs · queue 28 of 8 chairs · queue 3 basin 1 · Mrs Khanbasin 2 · free Room 1Facial · Nadia R.until 17:30 Room 2freereset done ✓ waiting · 2 · next in 4 min 17:00 ✓ 17:02 · answered by SK Salonbooked Fri 18:00 · Sana ✓ front desk · day sheet Kavya · from the waitlist Thu · MeeraLIVE 15:0016:0017:0018:0019:0020:00 Colour · Mrs Khanapply 15:00 developingchair free rinse & finish16:10–16:50clean-up 10 17:00 freedcancelled 16:12waitlist · 4 KavyaCut & blow-dryfilled 16:15 ✓ Blow-dry · Hana18:00 18:00 · by voice ✓ break · 19:00 closes 20:00 Studio Rosa · 16:135:00 pm with Meera opened.Reply 1 to take it · 1 ✓ Studio Rosa · Hair & Spa · Thursday 17:00 · fictional salon, demo data
Live in the UAE, India and the USA · SK Salon

Built for people who keep every chair full.

SK Salon runs hair salons, spas, barbershops, nail and lash studios, bridal studios and multi-outlet brands: a day sheet that cannot double-book, an AI receptionist that answers after hours and when the desk is busy, checkout with the tax invoice, memberships that redeem at any outlet, and stock that counts itself down. Hosted in Dubai and India, live in the UAE, India and the USA.

See SK Salon
Day sheet, front desk and owner viewsAI receptionist, after hours and overflowHair · spa · barber · nails · bridal · chainsHead office for groups and franchises
Live in the UAE, India and the USA · SK Works

Built for people who get paid in stages.

SK Works runs interior studios, fit-out contractors, photographers, event production teams, professional services firms and custom fabricators: one job card with the work on one track and the money on the other, payment and cost ledgers that can only be added to, profit and margin per job while it is still open, and a progress link every customer opens without a login. Hosted in Dubai and India, live in the UAE, India and the USA.

See SK Works
Two tracks: the work and the moneyAppend-only ledgers, reversals not editsMargin per job, green, amber, redSuki voice on your business line
Project · modular kitchen Mrs Haddad · Jumeirah agreed AED 60,000 · quoted AED 64,000 · discount AED 4,000 DraftActiveIn progressDone The work · steps and their share Site measurement10% 2D design and review15% Client approval0% Carpentry and fabrication50% Snagging and handover25% Snagging and handover25% Progress · sum of finished shares 50% · 10 + 15 + 0 + 25 · carpentry still open The money · milestones and the ledger Booking advance · 20%AED 12,000 Materials · 30%AED 18,000 Handover · 50%due on handover Money in · append-only 02 Oct · bank transferAED 12,000 09 Oct · bank transferAED 18,000 09 Oct · retriedsame key · not duplicated balance dueAED 30,000 Money out · four costs so far carpentry · hardwareAED 9,000 · AED 6,200 electrician · painterAED 2,100 · AED 2,200 spentAED 19,500 Profit and margin · this job 35%margin · target 30 · warn 15 collected AED 30,000 · spent AED 19,500 profit AED 10,500 late step? the owner is told once, not nightly fictional job · demo data · amounts before VAT Progress linkModular kitchenMrs Haddad · in progress 50% done finished✓ Site measurement✓ 2D design✓ Client approval✓ Snagging nextCarpentry · 24 Oct balance dueAED 30,000 no login · no costs shown WhatsApp the studio Receipt · picture RCPT-0419 · bank transfer AED 18,000on your letterhead · sent 09 Oct
Spaces · fictional company Org · everyonehandbook · brand · forms Team · Dubai Branch Ops6 members · manager Noor Clients / Al Noor Eventsshared · 3 versions Personal · Noorprivate until shared transfers to a manager on her last day Storage · one pool · 10 people 61% of 2 TB · warning at 80 · uploads pause at 100, nothing deleted every upload scanned before it is servedStored in the UAE Quote · final.pdflink for Al Noor Events · anyone with it passwordexpires Fri5 views view only · no print opened 3 times · last from Dubai Revokeone tap · instant File request · signed contractAl Noor Events uploads without an account contract.pdf · 4.1 MB · scan clean ✓ in Clients / Al Noor Events · closed Offboarding · Omar41 files, 3 folders, 2 links→ Noor · one step · logged
Live in the UAE, India and the USA · SK Drive

Built for the company, not the person.

SK Drive is team file storage: org, team and personal spaces, sharing by role that is revoked in a second, links with a password, an expiry and a view limit, file requests clients fill without an account, versions and a 30-day trash. Storage is one pool for the whole team, every upload is scanned before it is served, and it is already the file store behind every other Softknack product.

See SK Drive
Three kinds of space, unlimited foldersFour sharing roles, instant revokePooled storage, cheaper per GB as you growScanned before it is served
Live in the UAE, India and the USA · SK CRM

Built for teams that live on the phone and on WhatsApp.

SK CRM is the customer record behind every Softknack product, now with the sales and support layer on top: leads scored from fit and behaviour and moved through your stages, deals and weighted forecasts with targets per rep, WhatsApp and email in one live inbox you can hand to an AI and take back, campaigns that check the consent ledger and your quiet hours before every send, automations in plain words, and an AI that proposes but never writes. Hosted in Dubai and India, live in the UAE, India and the USA.

See SK CRM
One record per customerLeads graded A, B, COne inbox, WhatsApp and emailAI proposes, a person approves
Lead pack · fictional lead · demo data Mrs Haddad+971 50 ··· ·· 67 · Marina · returning caller, 3 visits A 82hot · ≥ 70 newcontactedqualifiedconverteddisqualifiedowner Noor · 2 days in stage Why 82 · fit and behaviour Budget matches · field_match+20 Answered the call · engagement+20 Booked a visit · engagement+25 Reached qualified · stage+25 Quiet 9 days · inactivity decay−8 A ≥ 70 · B ≥ 40 · C below · rules are yours to set Timeline · every channel Called · answered by SukiMon 18:40 · "kitchen, budget AED 60,000" WhatsApp · 6 messagesTue · replied in 4 min · in 24h window Web form · site visit bookedWed · from your website, origin verified AI suggested: move to qualifiedNoor approved · Thu 10:12 Task · send the quotedue today · from the automation DealAED 60,000proposal · 60% · closes Octweighted in the forecast Lifetime valueAED 7,480live from Billing · 3 invoiceslast visit 41 days ago ConsentWhatsApp ✓ · email ✓ledger · opted in Mon 18:41no calls after 21:00 · DND off Inbox · liveMrs HaddadWhatsApp · 23h left Is Saturdaypossible? Yes, 11:00 atMarina · booked AI answered7 of 40 · take over delivered · read Take over suggestions waitfor a person Campaign · Diwali offer1,240 recipients consent ✓ · DND skipped 38owner approval · waitingsends inside hours only
Global, but local

Your data stays where your business lives.

Softknack deploys region by region, with local pricing. SK Fleet, SK Salon, SK Works, SK Drive and SK CRM are live in the UAE, India and the USA, hosted in Dubai and India; SK Fleet is sold in seven countries; any other region gets its own in-region environment within two days of signing. Each deployment respects local data law and local payment methods.

Canada United StatesLive · hosted in India UAELive · hosted in Dubai IndiaLive · hosted in India Singapore Australia New Zealand
Data residencyLocal paymentsDPDP and PDPL aware
Built to last

The principles behind every product.

01
Nothing is ever silently deleted.

Every change is a new record. Every correction is traceable.

02
Money lives in one place.

All financial truth flows through one billing engine.

03
Quotes are promises, records are truth.

What you quoted, what happened, and the difference, always shown.

04
Configure, don't code.

You set values and rules. You never write formulas to run your business.

05
Fail safe for your customers.

A customer's message is never dropped. Outbound spend never exceeds your limits.

06
AI proposes, engines decide.

AI drafts and suggests. Deterministic engines write the record. How it works

Developers and integrations

Open by design.

Every product exposes the same primitives, so what you build against one works across the suite.

Docs coming soonRequest an integration
REST APIs and webhooks Per product

Every product, every record, with the same auth and the same conventions.

MCP-compatible Platform

AI agents can work with your Softknack data through the Model Context Protocol.

Partner API Live in SK Fleet

Business-to-business job exchange between operators, v6.1 certified.

Connector catalogue Growing

WhatsApp Business, payment gateways, maps, telephony, aggregator channels.

The Softknack story

From Tamil Nadu, for the world.

Softknack was founded in Chennai with a simple belief: world-class software can be built here, by engineers from here, for businesses everywhere. We are a product company first, building every app in the suite ourselves, on one architecture, with no shortcuts.

Our long-term commitment is just as clear. We intend to build engineering capacity beyond the metros, starting with Theni, so that great software careers don't require leaving home.

Join usOur story page is coming soon.
ChennaiHQ · Sholinganallur Theninext engineering home UAElive · SK Fleet · SK Salon United Kingdomcoming soon Worldregion by region Tamil Nadu
From the blog

Written from what actually breaks in a working day.

The newest posts from across the suite.

Read the blog
Careers

Do the best work of your career, close to home.

Chennai today, Theni next.

Write to us about a role
Product ownership

Engineers own features end to end, from the first conversation with a customer to the release.

Real scale

Products that run live operations in another country, on real roads, with real money.

Learn fast

AI-native stack: modern TypeScript, React, React Native, PostgreSQL.

The Softknack group

Two teams, one company.

Softknack Technologies

The software suite. Every product on this page, built on one architecture.

Usher Media

Our digital marketing and content agency. The team that tests our products in real client work every day.

Get started

Start with one app. Run everything on Softknack.

SK Fleet, SK Salon, SK Works, SK Drive and SK CRM are live in the UAE, India and the USA. Thirty minutes on your own routes, service menu, jobs, folders or leads is the fastest way to see how we build.

Talk to a real person on WhatsApp: +91 89258 78162 · Mon–Sat, 9am–7pm IST · [email protected]