One record per customer. Leads scored and moved through your stages. WhatsApp and email in one live inbox. Campaigns that respect consent and quiet hours. Automations that file the follow-up. And an AI that proposes but never writes. Hosted in India.
The sheet, the phone and the chat each know a piece. Nobody sees the whole person before they call back.
Without a score, every lead looks the same. The rep works top down and the one who booked a visit waits.
Without a consent ledger and quiet hours, every campaign is a complaint waiting to happen.
SK CRM puts the customer on one record, with the rules built in.
Every call, form, chat and invoice lands on the same person. Leads get a score and a stage, so the rep works the right one first. Replies come into one inbox. Campaigns and automations follow the consent ledger and your quiet hours, every time.
Phones, emails, your own fields, addresses, lifetime value from Billing, and a timeline of every touch.
Fit plus behaviour gives a score; your stages give it a place. A, B and C tell the rep where to start.
WhatsApp and email in one live stream, with delivery ticks, the 24-hour window, and an AI you can hand to and take back from.
When a lead reaches a stage, if the budget fits, then assign, task, sequence. Logged step by step.
SK CRM 6.0 shipped in October 2026. It is the customer record that SK Fleet, SK Salon and SK Works already read from and write to, which is the closest thing to a reference we will quote.
Hosted in India. The same login and customer record as SK Fleet, SK Salon, SK Works and SK Drive.
Every query runs inside your organisation's row-level boundary, set by the verified login, not by application code that could be wrong.
Models propose edits into a suggestion queue. A person approves or rejects. There is no path from a model to your records.
Suki and other assistants work your CRM through more than seventy scoped tools, with the same permissions as the person asking.
Phones and emails normalised so the same person never appears twice. Your own fields, defined in settings without a developer: text, numbers, dates, choices. Addresses with a pin on the map. Lifetime value pulled live from Billing. Every call, chat, form and visit on one timeline. And when two records are the same person, a merge that keeps every lead, deal and note.
Every lead gets a score from fit, such as budget, location and industry, and from behaviour, such as answering a call, submitting a form, booking a visit or going quiet. A is hot, B is warm, C is cold, and the thresholds and rules are yours. Stages are yours too, from new to converted, with disqualified kept honest with a reason.
Tick what you know about a lead. Points are examples; on your demo the rules, weights and thresholds are yours.
WhatsApp chats and customer emails arrive in one live inbox with sent, delivered and read ticks, the 24-hour WhatsApp window shown on each thread, and the customer's record beside the conversation. Let the assistant answer a thread, or take over with one click. The owner sets how many replies a day the AI may send and what it may spend.
A campaign goes out over WhatsApp and email to a tag or a live segment. Before it does, the consent ledger is checked for every recipient, DND is honoured, frequency caps apply, and sends wait for your branch's working hours. Above a recipient count you set, the owner has to approve. Every message carries a one-click unsubscribe that lands in the ledger instantly.
A rule builder in plain words. When a lead is created, updated, changes stage or field, or a time passes. If the budget is above, the source is, the field is empty. Then update a field, create a task, assign an owner, send a notification, enrol in a sequence, call a webhook, or file a send request. Every run is logged step by step, with retries and no rule able to break another.
Pipelines you design, deals in any currency with products from the catalogue attached, and a win probability per stage that turns the board into a weighted forecast. Set monthly and quarterly targets per team and per rep; watch commit, best case, pipeline and closed against them, live. Territories keep each rep on their own accounts, and sensitive fields are masked by role.
Suki on the phone, the inbox assistant and the natural-language assistant in the console all work through the same rule: a model may propose a change to a record, and a person approves it or throws it away. Nothing a model says reaches your data on its own. The owner sets a daily budget for AI replies and a monthly quota, and can turn it off.
Built alongside the Softknack verticals, so the fields and flows they need are already there.
Colour formulas, patch tests, visit cadence and the receptionist's calls, on the guest's record.
Corporate accounts, buying groups, partner contacts and the dispatcher's calls in one place.
Supplier records with GSTIN and payment terms, accounts with several decision-makers.
Site visits booked from the lead, quotes as deals, the customer carried into SK Works.
Phased engagements as deals, retainers as sequences, statements from Billing on the record.
Roles come from the Softknack platform and arrive with the login. Deleting a contact, approving a campaign or changing the AI budget each need a specific role.
Your organisation's boundary is enforced by the database on every query, set from the verified login. Consent is an append-only ledger: who agreed to what channel, when, and when they withdrew. Retention policies prune old interactions on schedule. An erasure request under the DPDP Act removes the person's data and tells SK Drive to purge their files too.
Billing posts invoices and lifetime value to it. Calendar books against it. Drive holds its documents. Notifications send for it. Your website forms and lead ads feed it. Suki answers calls into it.
Starter, Growth and Scale set the seats, contacts and allowances. Growth gives 15 people scoring, campaigns and AI for about INR 400 a seat. AI is metered on Growth and Scale only. Before GST.
A month each. Annual is pay 10 months, use 12. Add seats, contacts, numbers or AI replies without moving up a tier.
Thirty minutes, no slides. Send us an export of your leads and pipeline in any format. We load them before the call, then score a lead, answer a chat, approve a campaign and watch an automation file the follow-up, with you.
Three fields, then pick a time. India Standard Time.
A product specialist will run the demo. We'll confirm on WhatsApp and send a calendar invite. One ask: send us an export of your leads in any format and we'll load it before the call.
Prefer to talk now? WhatsApp us +91 89258 78162 · Mon–Sat 9am–7pm IST