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Pricing · India

Flat per organisation. Not per user.

Three tiers that set the seats, contacts and allowances. Growth gives 15 people scoring, campaigns, the inbox and AI for about INR 400 a seat. AI calls and replies are on Growth and Scale, with a monthly allowance and then metered from a prepaid wallet. Before GST 18%, nothing locked behind a call with sales.

A tier is one price for the whole organisation Seats5 · 15 · 40 Contacts5,000 · 25,000 · 1,00,000 WhatsApp numbers1 · 2 · 5 Emails / month5,000 · 25,000 · 1,00,000 AI replies / month— · 3,000 · 6,000 AI call minutes— · 50 · 150

Starter

One record, scored leads, a human-run inbox. No AI.

INR 1,999 / month
INR 19,990 a year · before GST 18%
  • 5 seats · 5,000 contacts
  • Inbox, human replies · 1 WhatsApp number
  • Basic lead scoring · 1 pipeline · 20 custom fields
  • Web forms, lead ads, consent ledger
  • 5 workflows · 2,000 runs · 5,000 emails a month
No AI · standard dashboards · extra seat INR 199
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Recommended

Growth

The plan that answers the phone and runs the campaigns.

INR 5,999 / month
INR 59,990 a year · before GST 18%
  • 15 seats · 25,000 contacts
  • AI calls, AI replies and the assistant
  • Campaigns with approval gate · own sending domain
  • Full lead scoring · multiple pipelines · 100 fields
  • 25 workflows · 20,000 runs · 25,000 emails a month
3,000 AI replies · 50 AI call minutes · 2 numbers · about INR 400 a seat
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Scale

Several branches, a sales team with targets.

INR 12,999 / month
INR 1,29,990 a year · before GST 18%
  • 40 seats · 1,00,000 contacts
  • Everything in Growth
  • Forecasting, targets, territories, field permissions
  • Unlimited pipelines and fields · leaderboard
  • Unlimited workflows · 1,00,000 runs · 1,00,000 emails a month
6,000 AI replies · 150 AI call minutes · 5 numbers
Book a demo
More than 100 seats or 1,00,000 contacts?
A custom annual contract, agreed on the demo.
Ask for a quote
Side by side

What each tier includes.

A month, before GST 18%. Price card for India, 15 October 2026.

StarterGrowthScale
MonthlyINR 1,999INR 5,999INR 12,999
AnnualINR 19,990INR 59,990INR 1,29,990
Seats51540
Contacts5,00025,0001,00,000
Pipelines / custom fields1 / 20Multiple / 100Unlimited
Inbox · WhatsApp + emailHuman replies · 1 number2 numbers5 numbers
Web forms, lead ads, consent, DPDP✓✓✓
Lead scoring + lead packBasic rulesFullFull
Campaigns, approval gate, unsubscribe—✓✓
Own sending domain—✓✓
Workflows · rules / runs a month5 / 2,00025 / 20,000Unlimited / 1,00,000
Forecasting, targets, territories, field permissions——✓
DashboardsStandardCustomCustom + leaderboard
Emails / month5,00025,0001,00,000
AI · calls, replies, assistant—✓✓
AI replies / month—3,0006,000
AI call minutes / month—50150
Tools for voice and chat assistants✓✓✓

Annual is pay 10 months, use 12. Allowances reset monthly.

Usage, after the allowance

AI and WhatsApp templates, from a prepaid wallet.

AI is charged per reply and per minute. WhatsApp templates are charged only when your business messages first; a customer's message, and your replies within 24 hours of it, cost nothing. GST is added at top-up.

ItemRateNotes
AI reply · WhatsApp or webINR 0.35One message sent by the AI
AI call minute · GrowthINR 10Real seconds; unbilled seconds carry forward
AI call minute · ScaleINR 9Real seconds; unbilled seconds carry forward
Phone number for AI callsINR 500 a monthPer number
WhatsApp marketing templateINR 1.10When you message first
WhatsApp utility templateINR 0.15Reminders, updates, receipts
WhatsApp one-time codeINR 0.15Per code
Customer message, or your reply within 24 hFreeNo template needed in an open chat

After 24 hours without a customer message, the next message must be a paid template.

Add-ons

Grow without jumping a tier.

Monthly, with the subscription.

INR 199extra seat, a month
INR 499extra 10,000 contacts, a month
INR 499extra WhatsApp number, a month
INR 299extra 20,000 workflow runs, a month
INR 149extra 10,000 emails, a month
INR 350pack of 1,000 AI replies
Estimate my monthly cost

Move the sliders.

List prices and your own numbers. Subscription and add-ons on the invoice; AI and templates from the wallet.

Your organisation

Seats, contacts, numbers and emails beyond the tier are add-ons at the rates above. AI and templates beyond the allowance come from the wallet.

Good to know

So there are no surprises on the first invoice.

The wallet

One prepaid balance per organisation for AI replies, AI call minutes and WhatsApp templates beyond the allowance. Allowance first, then the wallet. GST is added when you top up.

Starter has no AI

The inbox on Starter is answered by people. AI calls, AI replies and the assistant start on Growth, with 3,000 replies and 50 call minutes a month included.

WhatsApp conversation fees

Templates your business sends first are charged at the rates above. A customer's message, and your replies within 24 hours of it, cost nothing.

Telephony

A phone number for AI calls is INR 500 a month. Call minutes are billed on real seconds, and unbilled seconds carry forward.

Pricing questions

Straight answers.

Is it priced per user?
No. One flat price per organisation: Starter INR 1,999, Growth INR 5,999, Scale INR 12,999 a month. Each tier includes a number of seats (5, 15, 40); extra seats are INR 199 a month each. Above 100 seats we agree a custom annual contract.
How is AI charged?
Growth includes 3,000 AI replies and 50 AI call minutes a month; Scale 6,000 and 150. Beyond that, INR 0.35 per AI reply, INR 10 per minute on Growth and INR 9 on Scale, from the wallet. A pack of 1,000 extra replies is INR 350. There are no AI credits to buy or lose.
What counts as an AI reply?
One message the AI sends, on WhatsApp or web chat. The look-ups it does to write that message are not charged separately.
What do WhatsApp templates cost?
Marketing templates INR 1.10, utility templates INR 0.15 and one-time codes INR 0.15 each, only when your business messages first. A customer's message and your replies within 24 hours are free. After 24 hours of silence, the next message must be a template.
How does annual billing work?
Pay for 10 months, use 12. Growth is INR 59,990 a year instead of twelve payments of INR 5,999; Starter INR 19,990, Scale INR 1,29,990.
Can we add contacts or numbers without moving up?
Yes. Extra 10,000 contacts INR 499, extra WhatsApp number INR 499, extra 20,000 workflow runs INR 299, extra 10,000 emails INR 149, all a month. Above 1,00,000 contacts, a custom annual contract.
Are prices shown with or without tax?
Before tax. GST 18% is added where it applies, on the subscription and when you top up the wallet.
Can we cancel?
Monthly billing, no long lock-in. Annual billing is paid up front for 10 months and runs 12. Your contacts, leads and deals are yours to export at any time.
Book a demo

Let's run your leads through SK CRM.

Thirty minutes, no slides. Send us an export of your leads and pipeline in any format. We load them before the call, then score a lead, answer a chat, approve a campaign and watch an automation file the follow-up, with you.

  • Your leads in your stages, graded A, B or C
  • A WhatsApp thread answered, handed to the AI, taken back
  • A campaign stopped at the consent gate and the quiet hours
  • An automation that assigns, tasks and sequences on its own
Today · a sheetMrs Rao · called? · maybeArjun K. · "follow up" · who?62 rows · 9 duplicates · no stageswho is hot? nobody knows On the call · leads, scoredAMrs Rao · 82 · qualified · PriyaBArjun K. · 51 · contacted · task due53 leads · 9 merged · every one owned fictional leads · demo data

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