Notes from building
AI agents for day spas.
Practical posts on what works inside spa operations — booking funnels, response automation, voice tuning, TCPA-safe SMS, what we see in audits. First posts publish as our founding clients go live.
Eight posts we're working on.
What follows is our editorial calendar. Want one of these in your inbox the day it drops? Reply on the audit form and ask.
How much revenue is your spa actually losing to slow DM replies?
The math behind the 15–30% inquiry-loss number, with a back-of-envelope calculator you can run on your own spa.
What "voice tuning" actually looks like in a custom agent build
Side-by-side: the same DM answered by a template chatbot, a generic Claude prompt, and an agent trained on real reply samples.
TCPA for spa SMS in 5 minutes
Opt-in, STOP keywords, quiet hours, transactional vs marketing. What you can do without lawyering up — and where the real risk is.
Vagaro vs Mindbody vs Booker for agent integration
Honest API review from someone who's built against all three. Where each shines and where they'll fight you.
Shadow mode: why it's the only ethical way to launch an agent
Two weeks of approve-before-send before the agent talks to a real client unsupervised. The case for slow rollouts.
What goes in our 20–40 page spa AI audit
The structure of our audit deliverable. What we measure, how we scope, why a $2,500-value report converts a $1,000 build.
No-show recovery: the unsexy ROI win
Reminder + reschedule + waitlist-fill is boring. It's also where the fastest payback usually lives.
Why we don't sell a voice receptionist (yet)
Voice AI is on our roadmap. Here's why it's not in v1 and what we're waiting on before we open it up.
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